Heather Snyder Design

Carringer Zoo

Interactive/Environmental Design



Carringer Zoo and Aquarium is an educational organization that emphasizes guest experience and conservation and preservation efforts. The primary target audience is male children around the age of eight who have unbridled curiosity. However, the secondary audience, 35 year old mothers also play a large role in the determining of brand tone, style and message.

Photographs taken and used as postcard and promotional material examples.

Overall, Carringer Zoo and Aquarium maintains a professional and trustworthy tone through brand identity, photography, video and web interface, to appeal to the secondary audience. However, in environmental design and interactive elements, the primary goal is to achieve satisfaction with the primary audience through maintaining a playful and inviting tone. Through focus on guest experience, while maintaining education purposes throughout it’s design, Carringer Zoo and Aquarium stands out from its competitors. According to the Association of Zoos and Aquariums, 50 million children visitors, with families, make trips to zoos or aquariums annually. Through differentiate in web interface and strengthening of guest experience through interactive and environmental elements, Carringer Zoo and Aquarium becomes a major attraction for children of all ages.



Complete view of the home page. Features direct links to information on the aquarium and zoo portions of the attraction.

Complete view of the about page. Get to know us is an interactive infographic that displays how the zoo and aquarium first began (shrimp) to where they are today (hammerhead shark).

Home page opening screen with scroll down example

Website as viewed on tablet



Carringer Zoo and Aquarium app to help visitors find specific attractions and report emergencies to the nearest employee.

Interactive map to a selected exhibit.


Interactive hologram display. Guests select holograms of different aquatic animals that either cannot survive aquarium life or are extinct, getting as close as possible to experiencing them in real life.