ABOUT CARRINGER ZOO AND AQUARIUM
Carringer Zoo and Aquarium is an educational organization that emphasizes guest experience and conservation and preservation efforts. The primary target audience is male children around the age of eight who have unbridled curiosity. However, the secondary audience, 35 year old mothers also play a large role in the determining of brand tone, style and message.
Overall, Carringer Zoo and Aquarium maintains a professional and trustworthy tone through brand identity, photography, video and web interface, to appeal to the secondary audience. However, in environmental design and interactive elements, the primary goal is to achieve satisfaction with the primary audience through maintaining a playful and inviting tone. Through focus on guest experience, while maintaining education purposes throughout it’s design, Carringer Zoo and Aquarium stands out from its competitors. According to the Association of Zoos and Aquariums, 50 million children visitors, with families, make trips to zoos or aquariums annually. Through differentiate in web interface and strengthening of guest experience through interactive and environmental elements, Carringer Zoo and Aquarium becomes a major attraction for children of all ages.