Arctos is a new application on the market founded on the millennial need to remove mobile distractions in order to increase personal productivity capabilities. The current market is saturated with overly complex, ineffective or expensive applications, providing an ideal opportunity for Arctos’s development. The application is designed specifically for it’s primary target audience, Females ages 18-24 in the college setting.
According to a survey completed between 2014 and 2016 by Deloitte, the average American looks at their smart phone an average of 50 times a day. The target audience- ages 18-24- views their smart around 80 times a day, providing Arctos a market clearly in need. Arctos features a productivity tracker and allows users to participate in individual and group productivity sessions. What differentiates Arctos from other products is it’s completely free, features monetary bet capabilities for additional motivation, offers both full lock and partiral lock, allows for periodic trivia game breaks, and allows individuals to challenge each other. These features are highlighted in the advertisements and interactive installations on college campuses. Both forms of advertising to build brand awareness are unique to Arctos and encourage its use by the target audience, thus increasing the overall success of the application.